What is a Bid or No-Bid matrix?

A Bid or No-Bid matrix is a strategic tool used by government contractors to evaluate the probability of winning a contract versus the cost of bidding. It helps companies focus resources on high-probability opportunities.

What factors should influence a bid decision?

Key factors include customer relationships, technical requirements match, incumbent performance, competitive landscape, and strategic alignment.

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Bid or No-Bid Matrix

A scientific weighted-average model to protect your engineering bandwidth.

Do we have a pre-existing relationship with the buyer?5/10

Strong NoAbsolute Yes

Is the budget for this project known and verified?5/10

Strong NoAbsolute Yes

Do we meet 100% of the mandatory technical requirements?5/10

Strong NoAbsolute Yes

Is there an incumbent, and are they under-performing?5/10

Strong NoAbsolute Yes

Does this project align with our long-term strategic goals?5/10

Strong NoAbsolute Yes

Do we have the engineering bandwidth to deliver this on time?5/10

Strong NoAbsolute Yes

Is the pricing model within our profitable margin?5/10

Strong NoAbsolute Yes

Are there local or small-business set-asides we satisfy?5/10

Strong NoAbsolute Yes

Have we successfully delivered a similar project in the last 3 years?5/10

Strong NoAbsolute Yes

Estimated Win Probability

50%

High Risk

"A marginal lead. Only bid if you have excess capacity or a unique strategic angle."

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